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Search engine optimisation measures the efficiency of your online marketing efforts.
Search engine optimisation (SEO) is the improvement of your website to ensure that search engines such as Google, Bing and other will find you. The more visibility you have, the better the change that your products, services and specific knowledge will be found by your potential clients. The goal is therefore to attract people through search engine optimisation to convert web visitors into return clients.
By utilising the various tools offered by award-winning affiliates, you can gain insight of every step your business take.
Pay per Click is a form of marketing where the owner pays for clicks on the advertisement.
The ideal is to choose both in your marketing strategy and not only focus on using one of the tools to enhance your visibility. It will be necessary to budget for both, however you are able to cap the expenditure generated through the clicks.
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